STANFORD UX DESIGN THINKING

Certified Design Thinking: Transforming Urban Spaces

A research-driven exploration of how urban playgrounds could better serve children, parents, and the communities they belong to.

My Role

UX Designer — research, ideation, prototyping, storytelling, iteration.

Scope

Surveys, informal interviews, literature review, SCAMPER, 7Cs framework, rapid brainstorming.

Tools

Stanford Design Thinking methodology, Figma, Google Survey, IDEO-based ideation frameworks.

Outcome

An Honours project with instructor commendation.

TL;DR Most city playgrounds solve the wrong problem. They are safe, compliant, and completely uninspiring. This honours-level project applied the full Stanford Design Thinking process to reimagine a Toronto playground from the ground up, grounded in real research with children and parents. The project received instructor commendation and was recognized as an outstanding application of human-centered design methodology.

Stanford Design Thinking Methodology

Empathize

Define

Ideate

Prototype

Test + Iterate

The Opportunity

Canadian playgrounds are losing relevance, and children are voting with their feet by staying inside. The design problem wasn’t safety or compliance; it was that children aged 5-12 had been given spaces built for liability management, not imagination, connection, or joy.

It’s the same problem that makes onboarding flows fail, catalogues go unread, and landing pages convert poorly: designing for the system instead of the person.

Child sitting alone on a playground swing, illustrating how standardized playgrounds can feel emotionally unengaging.

Research & Discovery

Before sketching or ideating, I needed a grounded understanding of how children and parents actually experience playgrounds. I began with first‑hand research to capture real needs, frustrations, and emotional patterns, then synthesized the findings through empathy mapping.

  • In-person interviews with children and parents
  • Surveys distributed through community channels
  • Field observation of local playgrounds
  • Secondary research on child development, outdoor play, and public health

The interviews produced revealing insights: children were direct and specific about what they wanted, and parents were equally clear about what mattered to them.

USER ARCHETYPE 01 | THE PLAY PARTICIPANT

Olivia, age 7: “I want a castle I can climb on and explore inside.”

Persona profile for Olivia Bouchard, a curious and imaginative 7‑year‑old who loves gymnastics and creative play. Highlights her motivations, goals, frustrations, and challenges to inform playground design decisions.
Empathy map for a young child at the playground, showing what she says, thinks, feels, and does, centered around a photo of a little girl.

Olivia Bouchard: a curious Grade 2 student who loves gymnastics, pizza, and imaginative play.

USER ARCHETYPE 02 | THE CAREGIVER SUPERVISOR

Jennifer, age 37: I need an unobstructed view of my daughter, no matter where she is in the park.”

Persona profile for Jennifer Bouchard, a 37‑year‑old Toronto mother balancing mid‑level management work and parenting, including her motivations, goals, frustrations, behaviors, challenges, personality traits, and preferred brands.

Jennifer Bouchard: seeking more independence for her child and more hours in the day to balance work, health, and home.

Empathy map for a parent at the playground, showing what she says, thinks, feels, and does, centered around a photo of an adult woman.

User Insights

Four themes emerged consistently across all research methods:

1. Imagination drives engagement
Children stay longer and play more creatively when environments spark storytelling and role play.

2. Visibility creates both safety and independence
Parents need unobstructed sightlines. Children need freedom within safe boundaries. These are not opposing needs,they can be designed for simultaneously.

3. Accessibility is more than ramps
Sensory variation, multiple access points, and flexible zones support children with diverse physical and cognitive needs.

4. Community identity strengthens belonging
Play spaces feel more meaningful when they reflect local culture and landmarks. Children engage more deeply with environments they can claim as their own.

Reframing the Problem

Children aged 5 to 12 in Canadian urban areas need engaging, inclusive playgrounds that spark joy, connection, and imagination through unstructured outdoor play. Uninspiring designs and limited parental time are driving children indoors—hindering physical health, social skills, and creative development.

Strategy

Using the 7Cs outdoor play framework, I identified five principles that directly shaped the spatial and conceptual design:

  • Context: grounding the design in Toronto’s identity
  • Clarity: intuitive zoning and sightlines
  • Challenge: age‑appropriate physical exploration
  • Connectivity: shared spaces for families
  • Change: varied sensory and activity zones
  • Chance: open‑ended, unstructured play
  • Character: imaginative, themed structures

I used a full ideation toolkit including SCAMPER, Crazy 8s, Role Storming and Rapid Sketching to push beyond predictable solutions and surface the patterns that shaped the final design principles.

Ideation

With the problem clearly defined, the goal was to diverge before converging, generating as many directions as possible before filtering for what was feasible, inclusive, and genuinely compelling.

Design Decisions

Prototyping & Iteration

The design evolved through low-fidelity sketches to test zoning and sightlines, concept refinement based on user feedback, and a full Figma prototype integrating all research insights into a cohesive environment. Targeted refinements followed: adding onsite bathroom facilities to support longer family visits, adjusting circulation paths for accessibility and wayfinding, and clarifying shared spaces for community use.

Human‑centered
low-fidelity prototyping
in urban spaces

A low‑fidelity prototype map created in Figma, showing themed playground zones: gardens, trails, forts, sports areas, and sensory spaces, to introduce a design‑thinking project exploring how urban play environments can better support children, parents, and communities.
Most playgrounds are designed for compliance. This one was designed for children.
Refinements informed by feedback: onsite bathrooms, circulation clarity, family amenities.

Outcome & Impact

This project reinforced that meaningful experiences emerge when empathy, structure, and practical constraints are considered together, whether designing a physical park layout, a comprehensive brand system, or a high-performance digital interface.

By launching an interactive prototype and earning a top instructor commendation, this study stands as a definitive proof of concept for inclusive, human-centered design systems.

Instructor Feedback

“Leslie, your project on reimagining urban playgrounds as inclusive, imaginative spaces was exceptional. You deeply applied the Design Thinking process, supported by strong empathy work, layered ideation, and a thoughtful prototype brought to life with clear storytelling.

The use of tools like empathy mapping and SCAMPER, along with your real-world references and reflection, showed advanced thinking and care. This was not only a polished presentation, it was a compelling case for human-centered design in public spaces. Outstanding work.

— Course Instructor, Stanford Design Thinking Methodology, McMaster University

What I Learned

This project reshaped how I approach design. It reinforced that meaningful experiences emerge when empathy, structure, and practical constraints are considered together, whether designing a playground, a brand system, or a digital interface.

It also deepened my understanding of how psychological barriers shape user behaviour. Fear of failure, self-doubt, and uncertainty are not just UX problems on digital screens; they affect whether a parent feels confident letting their child play independently, whether a child feels welcome in a space, and whether a community claims it as its own.

Designing with accessibility as a baseline strengthened the solution for every user. A playground that works for a child with sensory processing differences also works better for every other child. That mindset now shapes how I approach every project.

Taking it Further

Research identified opportunities to extend the playground experience beyond the physical environment.

As a future iteration, I developed a working mobile companion prototype that provides wayfinding, accessibility information, community updates, events, and real‑time park activity insights, illustrating how the digital layer could meaningfully support the onsite experience.

While beyond the original project scope, this prototype demonstrates how the broader service ecosystem could evolve to support ongoing engagement and inclusivity.

Use the navigation to explore each screen, and try the check‑in feature to see how real‑time activity updates would work.

9:41
TORONTO PARKS
Community Playground
21°C
Partly cloudy · Toronto, ON
Great day
UV Index
Low
Wind
12 km/h
Humidity
48%
Park Map
CN Tower Zone Climbing — Adventure Casa Loma Zone Creative Play Centre Island Zone Water Play Edwards Gardens Sensory — Accessibility
Active & Climbing
Imaginative Play
Water Play
Sensory & Nature
Friends at the park
Typical traffic today (Sat)
8am10am12pmNow2pm4pm6pm

Let’s Build Something
That Matters

If you’re building thoughtful systems, digital or physical, I’d love to hear from you.